An exciting new approach to appreciative inquiry and communications strategy that brings cohesion to diverse voices.

Constructing the narrative of organizations into a documentary-film format, participants are guided through a process that can deliver on multiple levels. The result captures your organizational stories, shaped by you and your team in a collaboration that cements bonds, solidifies strategy and builds bridges. Raw video is organized into key messages and quotable quotes for your organization to use and share with internal and external audiences across multiple platforms, and in some cases a documentary film emerges.

 
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How is this useful?

  1. Both the final product and the process provide benefits.
  2. Film products can be anywhere from two minutes to feature length.
  3. Raw footage can be re-edited for multiple purposes and platforms to share your stories and messages, or be archived for historical documentation.
  4. Interviews can be transcribed to provide testimonials in text, quotable quotes and soundbites for social media campaigns, radio commercials, digital or print media.

The Benefits:

  1. Filming a documentary is an exciting process that motivates individuals to perform in their best light and commit to their statements, while sharing meaningful stories.
  2. Executives, managers and front-line workers can hear from each other and contribute to a strengthened collective voice for your organizational purposes.
  3. Highlighting what is working for your organization through strategic, appreciative inquiry can provide new insights, perspectives, and common ground for team development, to manage change, and when facing challenges.

This model for organizational strategy is the result of An’s master’s research and is currently in development at the A-Frame. It is an exciting new approach to appreciative inquiry and communications strategy that brings cohesion to diverse voices. The process can help professionals and teams find the common ground to move forward on initiatives, while capturing collective narratives and achieving clarity of vision and message. The Mount documentary project is a case study that prompted this process. See The Mount.